1) You have to as a leader make your movement easy to follow
2) As the leader you have to accept followers as equals
3) Once you get started momentum gets you going
Going into these more in depth:
1) If the movements difficult people won't want to join. It's one thing to stand up and join with someone, but it's something totally different if doing so makes yourself more of the fool, the average person won't join in.
2) No one wants to be part of a dictatorship, it shouldn't be about one individual, it should be about what each individual stands for together, one common thought that connects them and turns them into a group.
3) Once a couple people join in, other people aren't scared anymore. It's like an avalanche, one rock may fall, and then two, and then everything comes tumbling down after them. :)
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